H&M&LA

Artist relations and production logistics for H&M&LA, a one-off experiential music and fashion festival held in Los Angeles to celebrate H&M’s S/S 2025 collection. The event featured headline performances from Robyn, Jamie xx, PinkPantheress, SAILORR, and Doechii, uniting global music talent with brand storytelling. Acting as the key liaison between artists, production agency Bellhouse, and technical partner Kennedy, I oversaw all artist-facing logistics including performance schedules, fittings, rehearsals, transport, hospitality, and on-site execution. My role ensured seamless coordination across creative, experiential, and production teams, supporting a high-impact cultural event that brought fashion and music into a shared spotlight.

Producer (Artist Relations): William Markarian-Martin

Production Company: Bellhouse

Technical: Kennedy