Prada

Prada Paradigme | Global Launch NYC
Experiential production lead for music talent at Prada Beauty’s immersive fragrance launch. Managed artist logistics and performance coordination for PinkPantheress, Justice, and Jungle in collaboration with Mazarine and Ohlogy.

Producer, Artist Relations: William Markarian-Martin

Global Ambassador Tom Holland, joined by cultural voices including Christopher Briney and Noah Schnapp, along with hundreds of other notable guests journeyed through a series of installations that fused  innovation, artistry and olfactory innovation.

The multi room experience revealed all facets of Paradigm, placing the new fragrance at the center of a cultural conversation that challenged conventions and redefined the architecture of scent. This unforgettable soirée was further amplified by a live performance from PinkPantheress and a series of DJ sets by Justice, Jungle, Venus X, and Lovie.